Shopify VS. Bigcommerce VS. Magento VS. Yahoo: Which One is Best for You?

As more businesses turn to the online marketplace and many new merchants are in need of a shopping cart platform, more Internet shopping software providers also emerge in the e-commerce arena.

It can certainly be confusing for an online seller to pick which one is most suitable for his or her business needs and customers.

Amid the competition, there are still four strong and reliable players that remain on top and continue to give amazing features and support for merchants--- Shopify, Big Commerce, Magento, and Yahoo. Surely you have heard of them if you been doing some research on shopping cart software.

Let’s take a look at the pros and cons of each popular platform to help you decide which is most fitting for your business, and which could probably be most profitable in the long run.

We often receive questions about whether it is worth moving from one platform to another.  The truth is that there are pros and cons to all e-commerce platforms and one must consider the operational nightmares which could also ensue. For example, learning to manage SKUs on a new e-commerce platform alone is a daunting task, not to mention the training of employees.


Shopify is a household name in the e-commerce world, having started in 2004 and now operating with more than 300,000 users worldwide.

According to plenty of reviews, this is the perfect platform for small businesses and new merchants because it’s very user-friendly and has an extremely clean dashboard. You don’t have to be a techie to customize your e-store with Shopify because it will handle all the code stuff for you, while still allowing you to control your coding should you wish to do so.

This software is greatly SEO-optimized. You can even create landing pages and maintain a built-in blog on Shopify! Furthermore, they have incorporated Amazon into the platform so that you can also use this well-known marketplace to sell your products without having to switch from one platform to another.

There’s also about 10 free website templates but more than a hundred others to choose from at an additional fee.

Moreover, you can enjoy wonderful features with Shopify, such as integration of payments with more than 70 payment gateways supported, reliable and easy-to-use analytics, design and branding customization, and a whole lot more.

When it comes to customer support, Shopify is considered one of the best. You can easily reach them 24/7 for your concerns via email, live chat, and phone.


  • excellent customer support
  • highly clean and user-friendly
  • great speed and security
  • good SEO and marketing tools
  • very own app store for all your needs
  • built-in blog platform for content marketing
  • BUY button that can be integrated with social media and email marketing


  • expensive total monthly pricing, especially with third-party apps
  • basic blog platform with much limited features than Wordpress
  • initial setup can be more daunting and time-consuming than you are led to believe

WHO IT’S FOR: small business merchants who want a simple but attractive platform, love having a reliable support team that responds quickly, are not after too complex features, and do not intend to do rich content marketing within the platform


A lot of e-commerce experts would consider Bigcommerce as the second cleanest dashboard after Shopify. It started in 2009, five years after Shopify, and yet rose up to the ranks fast because of its great features, beneficial Bigcommerce University, and user experience among others.

One of the top features of this software provider is its ability to detect fraud automatically. You can sleep at night peacefully, knowing that your online store is well-protected with Bigcommerce’s multi-layered security.

Do you know that this platform also has over 760 templates to choose from? That’s a really huge number compared to the 100 of Shopify and those of other platforms like Yahoo and Volusion. There’s definitely a better chance for you to have a more unique-looking store or to find a template that really suits your taste, specific branding, and business needs.

One of the best features of this provider is its great emphasis on learning. With its integrated university, you can have free access to so many articles, videos, and other materials that will help you grow and run your e-store efficiently.

What’s more, their marketing tools are simply amazing. You can generate ads for AdWords, for instance. They also have an easy and good integration with Google Shopping and eBay.


  • brilliant inventory management system
  • outstanding multi-layered security with automatic fraud detection
  • smooth-sailing integration with third party apps
  • fully customizable store
  • integrated education via Bigcommerce University
  • first-rate built-in marketing tool set


  • pricing is a little more expensive than competitors
  • limitation on add-on apps
  • too much functionality that can be confusing
  • outdated design for default templates
  • limitation on storage

WHO IT’S FOR: small to big-sized businesses that are after feature-rich platforms, first-rate security, and excellent marketing tools while willing to spend a little bit more


Of all the e-commerce platforms out there, Magento is probably the most different simply because it offers completely free software that relies on a community of Internet merchants.

Please take note, though, that the free one is its Community Edition. They also have a paid one known as the Enterprise Edition.

Having launched in 2007, Magento is younger than Shopify but older than Bigcommerce. As an open-source solution, it offers worldwide community support through the use of forums and also a whole lot of possibilities in setting up, customizing, and growing an online store.

When it comes to transactions, this platform is ideal for global businesses because it supports multiple currencies and can easily be integrated with various payment systems.

However, be prepared to handle more techie stuff when using this software. It’s not as user-friendly as others, but you can at least enjoy many different functionalities.

Furthermore, Magento does not have a built-in SSL certificate for security, nor a built-in blog platform. You will have to acquire these outside and integrate them into your e-store with Magento.

It is important to note that this platform is considered the top choice when it comes to SEO optimization. It’s got amazing features like image optimization, canonical tags for both products and categories, meta tags, and many others. You can even edit the robot.txt files. However, there are no pre-configured solutions. As mentioned above, you must have the technical know-how to implement the SEO functionalities available.


  • global community support
  • speedy checkout
  • personalized content management system
  • extremely SEO-optimized
  • wide range of free templates and very affordable paid templates


  • no official technical support for community edition
  • no free hosting and security
  • more technical and not user-friendly
  • more expensive than others for enterprise edition

WHO IT’S FOR: small to large scale business owners who are tech-savvy or who want to employ separate SEO and marketing specialists, make use of third-party blog platform and other apps, and be willing to pay a hefty amount for the enterprise edition


Way back in 1998, it was Yahoo that first introduced the e-commerce platform to the public, allowing merchants to create online stores through the provided software. Since then, Yahoo has made several changes and adjustments to their provisions, offers, and features. They are now known as Yahoo Ecommerce, still a leading player despite the growing popularity of other competing platforms.

Although Yahoo is known to be the longest running platform and also one of the oldest in the search engine category, it still lags behind new players because of the lack of features that most online sellers need today. We’re talking about abandoned carts, coupons, and blogging which are all lacking in Yahoo.

However, this online shopping software provider does have a good inventory management system, along with remarkable web analytics. These are both necessary in the regular operation of an online business.

What’s more, you can expect very strong 24/7 customer support from Yahoo, which ensures you of assistance at all times.

Recently, Yahoo has also released new templates that are more stylish and modernized, thus becoming at par with those from competing platforms.  


  • longest running e-commerce platform
  • strong order and inventory management capabilities
  • reliable and efficient 24/7 customer support


  • no free trial
  • no built-in blogging system
  • limited payment gateway options

WHO IT’S FOR: medium to large scale businesses who want to be identified with a big industry name like Yahoo and who value excellence in customer support and order and inventory management

Given the discussions above for the four big e-commerce software providers, merchants like you will have a better idea as to which platform is most suitable for your business. Take your pick and get the ball rolling for your e-store! 

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