Page Speed Load Times
Page speed is defined as the amount of time it takes to render the content on your page. This is also referred to as page load time or "time to first byte".
Faster page speed results in more conversions and better rankings.
How Page Speed Effects SEO
Google has disclosed that site speed is one of the factors looked at when ranking pages in search results. Furthermore, slow load times result in fewer pages being crawled by search engines, which can negatively effect your products being indexed.
Slow page load times effects user experience and negatively effect conversions.