Why Do I Need Magic Pixel (ITP 2.0)
Tracking is key to understanding your traffic, your advertising, and much more. You can’t reliably dive into the numbers if they simply aren’t correct. Even more importantly, there are numerous changes coming out in browsers (Safari 12, Firefox 63+) that impact the browsers ability to track your visitors and where they came from. In order to mitigate these, each service is releasing updated tagging which needs to be installed, tweaked and tested.
Magic Pixel lets us do the dirty work of getting them in, making sure they work, and continually updating and monitoring for changes. We’ll also be continuing to improve the reporting so it can include as much information as we can to maximize your ability to target your ads or track how your site is performing.