What are the benefits of AMP?

The main benefit of AMP is to provide mobile users with an overall better search experience by providing them with fast loading content that’s easy to navigate and display on their mobile devices.  Additionally, one of Google’s ranking signals for organic results is site speed. Slower loading sites will be given less priority over faster ones, making AMP essential for site owners who want to capture mobile search users.  With Google moving towards a mobile-first attitude towards web design, it’s important to consider AMP for your site.

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