The Basics of Google Analytics
You can use Google Anayltics to learn about your business and devise highly strategic marketing campaigns, increasing your overall profit. You can learn about the people visit your website,their demographics, mobile friendliness, where your traffic is coming from, which pages are most popular, how many visitors converted into paying customers, where the converting customers came from, how to improve website speed, and so much more.
You can create segments, customized reports and edit dashboards. You can see bounce rates and where you may be losing shoppers in your checkout process. These things give you valuable information that can help you optimize your website and ultimately be more successful.
We recommend that you take some time and explore all of the available information available to you in Google Analytics. Let us know if you have any questions, we are always happy to help!