Ideas and Tips , Important Dates

 Black Friday is the last Friday in November, Cyber Monday is the first Monday in December.

get it to all customers by Christmas, Hanukkah, and other major holidays. Be ready to staff up that day

  1. Critical shipping dates — when is the last date you can reasonably ship and get it to all customers by Christmas, Hanukkah, and other major holidays. Be ready to staff up that day
  2. Free shipping policies: Free shipping is categorically the single biggest lever you have to convert sales —Set a free shipping policy, publicize it heavily, make it simple and clear, and deliver on it.
  3. Return and refund policies: Make sure they are clear. A common holiday tactic is to buy a gift with the expectation that the recipient will exchange it. If you are comfortable with that, then make it clear and easy to help close more sales. Offer a gift certificate as an option wherever you think people are turning away from a sale.
  4. Content. Maximize your exposure through search engines. Start adding blog posts and web page copy around your popular gift items and holiday terms right now so that they may make an impact in search engine visibility by the shopping season.
  5. Build a campaign for social media. Think through what you want to say via social media and when. In particular, think about the timing and think about special social media offers that only your followers can get via special coupon code or landing pages.
  6. Make use of the particular strengths of different social media channels. Depending on your products, it may make sense to build out a visually attractive Pinterest holiday page to draw people in and get them to share or use Facebook promos and encourage sharing to grow your traffic and bring new customers in. You can use Twitter to highlight sales and deals while they are in progress. Exclusive offers work really well on social media and help drive new followers.
  7. If you don't have it and it makes sense for your products, consider a special gift page or section to make gift selection easy. If visitors have come to buy for one particular person, make it easy for them to find gifts for more people. Remind them of all the people who could perhaps want a gift like this.
  8. Campaigns and discounts. Plan them.

* Start with a small generic offer November 1st just to get the holiday period rolling.

* Add a specific campaign for Thanksgiving and Black Friday that runs through the following Sunday and then very clearly ends.

*  Have a different, specific, and special one day campaign for Cyber Monday.

*  Consider a special free shipping campaign leading up to Free Shipping day.

*  Finally, plan a campaign around your biggest selling gift items and things you want to unload leading up to your last shipping day.

*  As that ends and then through the rest of the holidays, promote gift certificates.

*  Build a campaign for social media as well. Think through what you want to say via social media and when. In particular, think about the timing and think about special social media offers that only your followers can get via special coupon code or landing pages.

*  Make use of the particular strengths of different social media channels. Depending on your products, it may make sense to build out a visually attractive Pinterest holiday page to draw people in and get them to share or use Facebook promos and encourage sharing to grow your traffic and bring new customers in. You can use Twitter to highlight sales and deals while they are in progress. Exclusive offers work really well on social media and help drive new followers.

Still need help? Contact Us Contact Us